Examine the importance of Global Integration ( Standardization ) and Local Responsiveness ( Localization ) as critical
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Examine the importance of Global Integration Standardization and Local Responsiveness Localization as critical dimensions in the development of international business strategy. Highlight the key reasons why businesses need to carefully balance and incorporate both global integration and local responsiveness in their international strategies.
Related Book For
International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
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