Examine the pricing strategy for this procedure by conducting a competitive analysis of two health care markets. They can be local, regional, national or international or a combination such as one local and one national, etc. Use any available resources such as websites, brochures, personal contacts with providers, etc. but be sure to cite and reference these resources. $($Hint$,$ this comparison is suited to a chart but include background information about the procedure and the organizations you chose to review.$).$ Answer the following questions:

What did you find out and was anything surprising to you?

Were there any product or service value$-$adds or attributes that were different or interesting? What was your opinion about them?

Was there any unique or unusual presentation regarding the pricing strategy?

Which would you choose and why?