Question: Examine which statement about customer value is true. I The customers value to a firm is always positive. II The customer possesses actual value and

Examine which statement about customer value is true.

I The customers value to a firm is always positive.

II The customer possesses actual value and unrealised potential value.

III A firm exists to create value from the customer.

(a) I only

(b) Both II and III

(c) Both I and II

(d) Both I and III

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