Examining the Internet's Influence on the Communication Process

The Internet is a unique tool for mass communication. Many people even argue the technology has the potential

to change the way the market economy works.

1. By looking at the mass communication process (outlined in Chapter 1), what are the typical traits of the

Internet as a communication vehicle compared to a more conventional vehicle such as radio? Please identify

some possible differences and similarities for each of the elements in the mass communication process

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