Question: Example 4 . A company has recently developed a new generation of computer processors and has obtained a patent for the invention. The company can

Example 4.
A company has recently developed a new generation of computer processors and has obtained a patent for the invention. The company can either sell the patent or use the processors in the production of computers that have the potential to be very successful. If the patent is sold, the company will receive 1,500 million ISK. If the patent is not sold, it will cost 600 million ISK to set up a factory and market the computers in Europe. The difference between the selling price and variable cost for each computer sold in Europe is 60,000 ISK.
If the company decides to produce computers, its profit will depend on how well the computers are marketed in Europe. There is a 40% chance that the initial response to the marketing will be poor, in which case fixed sales will be 20,000 units. If the response is good, sales in Europe will be 30,000 units. If the response is good, the company can also choose to market the computers in America, where there is a 30% chance of an additional 40,000 units sold in America (totaling 70,000 units in Europe and America) and a 70% chance of an additional 10,000 units sold in America. Marketing in America costs 500 million ISK, and the difference between the selling price and variable cost for each computer sold in America is 40,000 ISK.
(a) Draw a decision tree for the problem.
(b) Calculate the expected profit for each branch in the tree and use the tree to find the best decision for the company.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!