example: challenges Company XXX Faces Without a Data$-$Driven Approach $-$ Fragmented Data, examples of Comparative Data Strategies of Successful Retailers like Amazon, Walmart, Target, Proposed Data Architecture, example Data Lakehouse, $3$ use cases and for each say the type of algorith used example classification or regression, measurable goals and ethical risks. required roles and responsibilities for the proposed architecure $($data lakehouse$)$ and how and where these roles fit. What is the role of GenAI in retail $($benefits and challenges of implementing GenAI$)$ outside of ML uses cases. and laslty identify the cloud platform for this stratetegy $,$ discuss its deployment strategy and validation methods with scalability, security and cost considerations