Question: Example: Mole - Sun Brewing Company is evaluating six candidate location; Montreal, Plattsburgh, Ottawa, Albany, Rochester, and Kingston for a new brewery. The two critical,

Example: Mole-Sun Brewing Company is evaluating six candidate location; Montreal, Plattsburgh, Ottawa, Albany, Rochester, and Kingston for a new brewery. The two critical, three objective and four subjective factors that management wishes to incorporate in its decision making are summarized in the table below. The weights of the subjective factors are also provided in the table. Determine the best location if the objective factors are to be weighted 0.4(i.e. a=0.4).
CRITICAL FACTORS
OBJECTIVE FACTORS
SUBJECTIVE FACTORS
Community Ease of
Labor Support
Water
Tax
Location
Supply Incentives
Labor Energy Revenue Cost Cost
Attitude
Transportation Unionization Services
(0.3)
(0.4)
(0.25)
(0.05)
Albany Kingston
0
1
185
80
10
0.5
0.9
0.6
0.7
1
150
100
0.6
0.7
0.7
0.75
Montreal
1
170
90
13
0.4
0.8
0.2
0.8
Ottowa
0
200
100
0.5
0.4
0.4
0.8
Plattsburgh 1
1
140
75
8
0.9
0.9
0.9
0.55
Rochester
1
1
150
75
11
0.7
0.65
0.4
0.8

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