Example of E-Businesses is coles, use following link for analysis:

https://www.coles.com.au/

1.Insert brief introduction about the business here......

2.Environmental Analysis - Current business

-Describe the current business activities from your analysis of the website and existing value proposition;

- Analysis of the website tools and features - marketing, branding and content; and visual features such as graphics, animation, text;

-Current business model(s) (if any) and any sources of revenue generation;

-A SWOT analysis (of your organisation). Suggest develop a table.

3. e-Commerce Presence Map

-Insert an e-commerce presence map of the current business.

4.Analysis of 8 unique features

-Insert your answer response here - make sure you discuss all 8 feature.

5. Recommendations

-Discuss relevant strategies to drive the success of your business - traditional and online marketing, social ecommerce, mobile marketing, email marketing, branding activities.

-Discuss suitable website features, tools and/or functions that the website can adopt for improving its online presence.

Answer rating: 100% (QA)

Answer 1 Introduction to Coles Coles is a leading Australian supermarket chain that has established a strong presence in the ecommerce landscape As one of the largest retailers in the country Coles ha... View the full answer