Excel Spreadsheet with results (note: use July 2021 worksheet for review. Other class data from prior years included too if you're curious.)PDF document around "would you try new flavors." In your review of these two documents, submit your post to include some of the following or any other observations you have on how Marketing can use this data.How can this data help determine the target market and segments for a yogurt company?Why is this information important when putting together a Marketing Plan?Of those on the list, and with the limited data provide, select those that would be your 'best customer' (and why)Why does marketing need to know where you shop?With the data, can you determine a good Promotional tactic? How would you advertise to this group?What other questions/data would be beneficial to the marketing team?Take a look at the "new flavors" document - are you now willing to try these?

Blue Hill offers savory, vegetable flavors such as Beet, Butternut Squash, Tomato, Sweet Potato, Parsnip and Carrot. 1. Have you tried? 2. Would you be willing to try? 3. How likely would you be to purchase a flavor such as this if your favorite brand expanded their product offering to include like flavors? Blue Hill offers savory, vegetable flavors such as Beet, Butternut Squash, Tomato, Sweet Potato, Parsnip and Carrot. 1. Have you tried? 2. Would you be willing to try? 3. How likely would you be to purchase a flavor such as this if your favorite brand expanded their product offering to include like flavors? Survey Results July 2021 Survey Questions May 2021 Nov 2020 July 2020 May 2020 Question / Do you like Family likes Consumption Brands for Children Shopping Considerations Consumption Features Age State Geography Store Name Yogur yogurt Frequency purchase under 18 Time Ann Dislike Dislike Never Yoplait Blended Ingredient Flavor 25-34 Yes MN Rural Cub Most Neither Several times a Asma Strongly Like Dannon Greek Other Flavor 25-34 No Urban Other Not much of it like/dislike month Austin Like Like Chobani Blended Snack Flavor 18-24 No MN Suburban Not much of it Dislike Less than once a Brady Like Chobani Greek Snack Health/Fit 18-24 No MN Urban Whole Foods, Amazon About half month Brandon Strongly Like Strongly Like About once a Chobani, Noosa Greek, blended, Snack Flavor, price, 25-34 No KY Suburban Kroger, Walmart All weel fruit, w/granola health/fit Emma Like Strongly Like About once a Noosa Greek Ingredient Health/Fit 18-24 No MN Suburban Cub, Aldi, Target Some month Several times a Ger Like Like Yoplait Blended Snack Flavor 34-44 Yes MN Suburban Aldi, Target, Walmart week Greek, organic, Chobani, store Lunds, Trader Joe's, Hayden Strongly Like Strongly Like Several times a dairy free, Snack, w/meal Health/Fit 25-34 No MN Suburban Most week brand Target probiotics Several times a Helen Strongly Like Like Yoplait Greek Snack Health/Fit 35-44 No MN Urban Cub, Target All week Strongly Several times a Jenica Strongly Like Dannon Greek Snack Health/Fit $5-44 No WA Suburban Kroger, Target All dislike week Chobani, Yoplait, Greek, blended, Price, Maria G. Several times a Like Like Snack, Ingredient Health/fit 34-44 No OR Urban Winnco, Fred Meyer All week Noosa, Tillamook w/granola Maria S. Strongly Like Strongly Like Several times a Chobani Greek, probiotics Snack, Ingredient Health/Fit 5-34 Yes WV Suburban Target, Weis Markets All week Several times a Amazon / Home Nicki Like Like Chobani Greek As a snack Health/Fit 25-34 No NY Urban All month Delivery About once a Chobani, Dannon, Greek, blended, Paula Like Like Snack Flavor 35-44 Yes MN Suburban Cub, Target All month Yoplait fruit on bottom Chobani, Yoplait, Sherri Strongly Like Strongly LIke Several times a Greek, blended Snack Price, brand 45-54 No MD Suburban Walmart Most week Fage About once a Whitley Like Dislike Chobani Greek Snack Health/Fit 25-34 Yes MN Urban Cub Most month Neither like of Like Several times a Greek, probiotics, Snack, Ingredient Health/Fit, Yohannes Chobani 35-44 Yes MN Suburban Lunds, Amazon, Target All dislike month organic flavor Several times a Noosa, Siggis, Blended, Fruit on Karen Strongly Like Dislike Snack Flavor, Price 45-54 No MN Suburban Hy-Vee, Lunds, Cub All of it week Choban the BottomSurvey Results July 2021 Survey Questions May 2021 Nov 2020 July 2020 May 2020 Question / Do you like Family likes Consumption Brands for Children Shopping Considerations Consumption Features Age State Geography Store Name Yogur yogurt Frequency purchase under 18 Time Ann Dislike Dislike Never Yoplait Blended Ingredient Flavor 25-34 Yes MN Rural Cub Most Neither Several times a Asma Strongly Like Dannon Greek Other Flavor 25-34 No Urban Other Not much of it like/dislike month Austin Like Like Chobani Blended Snack Flavor 18-24 No MN Suburban Not much of it Dislike Less than once a Brady Like Chobani Greek Snack Health/Fit 18-24 No MN Urban Whole Foods, Amazon About half month Brandon Strongly Like Strongly Like About once a Chobani, Noosa Greek, blended, Snack Flavor, price, 25-34 No KY Suburban Kroger, Walmart All weel fruit, w/granola health/fit Emma Like Strongly Like About once a Noosa Greek Ingredient Health/Fit 18-24 No MN Suburban Cub, Aldi, Target Some month Several times a Ger Like Like Yoplait Blended Snack Flavor 34-44 Yes MN Suburban Aldi, Target, Walmart week Greek, organic, Chobani, store Lunds, Trader Joe's, Hayden Strongly Like Strongly Like Several times a dairy free, Snack, w/meal Health/Fit 25-34 No MN Suburban Most week brand Target probiotics Several times a Helen Strongly Like Like Yoplait Greek Snack Health/Fit 35-44 No MN Urban Cub, Target All week Strongly Several times a Jenica Strongly Like Dannon Greek Snack Health/Fit $5-44 No WA Suburban Kroger, Target All dislike week Chobani, Yoplait, Greek, blended, Price, Maria G. Several times a Like Like Snack, Ingredient Health/fit 34-44 No OR Urban Winnco, Fred Meyer All week Noosa, Tillamook w/granola Maria S. Strongly Like Strongly Like Several times a Chobani Greek, probiotics Snack, Ingredient Health/Fit 5-34 Yes WV Suburban Target, Weis Markets All week Several times a Amazon / Home Nicki Like Like Chobani Greek As a snack Health/Fit 25-34 No NY Urban All month Delivery About once a Chobani, Dannon, Greek, blended, Paula Like Like Snack Flavor 35-44 Yes MN Suburban Cub, Target All month Yoplait fruit on bottom Chobani, Yoplait, Sherri Strongly Like Strongly LIke Several times a Greek, blended Snack Price, brand 45-54 No MD Suburban Walmart Most week Fage About once a Whitley Like Dislike Chobani Greek Snack Health/Fit 25-34 Yes MN Urban Cub Most month Neither like of Like Several times a Greek, probiotics, Snack, Ingredient Health/Fit, Yohannes Chobani 35-44 Yes MN Suburban Lunds, Amazon, Target All dislike month organic flavor Several times a Noosa, Siggis, Blended, Fruit on Karen Strongly Like Dislike Snack Flavor, Price 45-54 No MN Suburban Hy-Vee, Lunds, Cub All of it week Choban the BottomSurvey Results July 2021 Survey Questions May 2021 Nov 2020 July 2020 May 2020 Question / Do you like Family likes Consumption Brands for Children Shopping Considerations Consumption Features Age State Geography Store Name Yogur yogurt Frequency purchase under 18 Time Ann Dislike Dislike Never Yoplait Blended Ingredient Flavor 25-34 Yes MN Rural Cub Most Neither Several times a Asma Strongly Like Dannon Greek Other Flavor 25-34 No Urban Other Not much of it like/dislike month Austin Like Like Chobani Blended Snack Flavor 18-24 No MN Suburban Not much of it Dislike Less than once a Brady Like Chobani Greek Snack Health/Fit 18-24 No MN Urban Whole Foods, Amazon About half month Brandon Strongly Like Strongly Like About once a Chobani, Noosa Greek, blended, Snack Flavor, price, 25-34 No KY Suburban Kroger, Walmart All weel fruit, w/granola health/fit Emma Like Strongly Like About once a Noosa Greek Ingredient Health/Fit 18-24 No MN Suburban Cub, Aldi, Target Some month Several times a Ger Like Like Yoplait Blended Snack Flavor 34-44 Yes MN Suburban Aldi, Target, Walmart week Greek, organic, Chobani, store Lunds, Trader Joe's, Hayden Strongly Like Strongly Like Several times a dairy free, Snack, w/meal Health/Fit 25-34 No MN Suburban Most week brand Target probiotics Several times a Helen Strongly Like Like Yoplait Greek Snack Health/Fit 35-44 No MN Urban Cub, Target All week Strongly Several times a Jenica Strongly Like Dannon Greek Snack Health/Fit $5-44 No WA Suburban Kroger, Target All dislike week Chobani, Yoplait, Greek, blended, Price, Maria G. Several times a Like Like Snack, Ingredient Health/fit 34-44 No OR Urban Winnco, Fred Meyer All week Noosa, Tillamook w/granola Maria S. Strongly Like Strongly Like Several times a Chobani Greek, probiotics Snack, Ingredient Health/Fit 5-34 Yes WV Suburban Target, Weis Markets All week Several times a Amazon / Home Nicki Like Like Chobani Greek As a snack Health/Fit 25-34 No NY Urban All month Delivery About once a Chobani, Dannon, Greek, blended, Paula Like Like Snack Flavor 35-44 Yes MN Suburban Cub, Target All month Yoplait fruit on bottom Chobani, Yoplait, Sherri Strongly Like Strongly LIke Several times a Greek, blended Snack Price, brand 45-54 No MD Suburban Walmart Most week Fage About once a Whitley Like Dislike Chobani Greek Snack Health/Fit 25-34 Yes MN Urban Cub Most month Neither like of Like Several times a Greek, probiotics, Snack, Ingredient Health/Fit, Yohannes Chobani 35-44 Yes MN Suburban Lunds, Amazon, Target All dislike month organic flavor Several times a Noosa, Siggis, Blended, Fruit on Karen Strongly Like Dislike Snack Flavor, Price 45-54 No MN Suburban Hy-Vee, Lunds, Cub All of it week Choban the Bottom