Excused absences $-$ please contact me with documentation no later than Nov $21st.$ All makeup exams are reschedule for December $12$ th$.$

Question $7$

$1\mathrm{.}34$ pts

The ABC car manufacturing company is advertising its new hybrid vehicle. It understands that its competition, Toyota's hybrid car, the Prius, is known for being economical, a good value, stylish, and good for the environment. Toyota has the advantage of

brand associations.

brand awareness.

copyrights and trademarks.

generic branding.

brand extensions.