Executing Your Story it's time to create the story. a) Develop a creative brief for GUCCI brand's upcoming social media campaign. Remember to consider your unique selling and value propositions, objectives, and goals you want to achieve. Also, make sure you consider which social media platforms you want to use to deliver your message. b) It's time to execute your message using the creative brief as your guide. Create 2 examples of digital content that will resonate with your target market and achieve your marketing objectives. It can be a YouTube video, a podcast, a UGC campaign, a blog post, digital ad, social media post, etc. Tell a great story to your audience