$.$ Executive Summary $(0\%)$

a$.$ Summarize the entire case in a single paragraph or two. Remember that executive

summaries are not a retelling of the history of the company. Executive summaries are

like a movie trailer $$ it informs the reader$/$ audience of what to expect in the

presentation.

$2.$ Overview $(10\%)$

Based on the information provided in the case:

a$.$ What is the key challenge faced by Organigram and why.

b$.$ Develop a vision statement and mission statement for Organigram $($What type of

company does Organigram want to be in the future?$).$ Discuss why the vision and

mission statements selected are relevant.

$3.$ Strategy Components $(35\%)$

a$.$ Identify and discuss in depth the components of strategy of Organigram. Be detailed

and insightful in your analysis.

$4.$ Situational Analysis $(25\%)$

a$.$ Identify and discuss at least $3$ key assumptions of the Cannabis industry that

Organigram is currently working under?

$5.$ Understanding $(15\%)$

$2$

a$.$ Based on your analysis, what key financial and non$-$financial information is missing

from the case that would help Organigram justify entering the recreational cannabis

market in Canada?

$6.$ Development and Evaluation of Alternatives $($your opinion$)(15\%)$

a$.$ Suggest at least $3$ key new products OrganiGram should consider and why. Your

responses should relate back to the core elements of the company$$s strategy.

b$.$ Suggest at least $3$ key products OrganiGram should not consider and why. Your

responses should relate back to the core elements of the company$$s strategy.