1. Executive Summary (1 page maximum do not go over): What do you need to tell high level executives at your company or the investors in your start-up company so they know the key points in your marketing plan? The Company is Tesla

The key information to have in the Executive Summary is: The Company is Tesla

1. Identify the objective of your plan in quantitative terms
2. Identify the time for reaching this objective (i.e., within 3 years)
3. List and briefly describe the key strategies in the plan that will allow you to achieve the objective
4. If you are introducing a new business, describe first what you are introducing that is, define the product, service, or the company you are proposing, and then give your objective, timeframe, and key strategies. Note clearly, that this is a new business and is not as yet open for business.
5. State if this marketing plan is for U.S. only, for an international market (stating the specific market, country, region), or a global plan for the U.S. and international markets.

The suggestion is to write the Executive Summary last after you have developed each section of your marketing plan. You pull the key pieces out of the key sections (Marketing Plans) and put it into a succinct Executive Summary. You have a one-pager to communicate the key points in your plan to your companys team and/or investors (and even friends and family if it is new start-up company you are proposing) and get their buy-in.