1. Executive Summary: Although this appears at the very beginning, it should be written after you have prepared the rest of the paper. It will contain a snapshot of the information inside the document, so it should be treated like a promo of the actual material.

 

 

1. Company Profile: Each of the following should appear under separate headings in this section.

 

• The legal form of business (sole proprietorship/partnership/corporation)
• Company mission/vision statement.
• Description of products or services.

 

1. Industry Analysis: Provide a brief introduction to the industry your product may fit in followed by a SWOT analysis of your business (in a tabular format). Make sure you provide both under separate headings.

 

1. Target Market Analysis: Describe the consumer demographic you are trying to appeal to (age/gender/background/income group etc.). Provide information regarding where you want to open/operate the business from (Facility Location). Use bullet points and headings to organize your information.

 

1. Marketing Strategy: Describe how you wish to market your product your service using the Four P's as mentioned in Chapters 13 -16
   • Product
   • Price
   • Place
   • Promotion

 

1. Sources of Finance: Although in a formal business plan, you are expected to provide detailed financial statements, in this assignment, it is expected that you describe the sources of finance and how much capital is needed.

Answer rating: 100% (QA)

answer Heres how you might structure each section of your business plan Executive Summary The executive summary should be a concise overview of your e... View the full answer