Question: Executive Summary Robert Houghton Western Digital Corp Omar A . El Sawy University of Southern California Paul Gray Claremont Graduate University Craig Donegan Western Digital
Executive Summary Robert Houghton
Western Digital Corp
Omar A El Sawy
University of
Southern
California
Paul Gray
Claremont Graduate
University
Craig Donegan
Western Digital Corp
Ashish Joshi
Western Digital Corp
This article describes how Western Digital WD a global harddrive manufacturer that supplies over hard drives a day, built a vigilant information system VIS that includes
both sensing and responding capabilities. The system includes an underlying layer of business intelligence applications that analyze data from numerous sources, and management
dashboards that automate the alerting process and provide the means for responding. Its
operational costs have been reduced almost due both to the VIS and to revamping WDs
business processes so that the right people are alerted and have the means to respond correctly and quickly.
Seven lessons were learned from this effort:
Design the realtime management dashboards to be the nerve center for managing
the enterprise.
Plan and schedule the coordination among teams to use the dashboards to manage
enterprisewide.
Build a learning loop around each OODA observe orient, decide, act loop to foster group learning because the faster the loop, the more important the learning reviews
Match the time latency of each OODA loop to the organizations needs and capabilities to become truly vigilant. Do not indiscriminately chase zero latency.
Provide the building blocks for the "senseandrespond" realtime enterprise
through a vigilant information system and realtime management dashboards.
Justify vigilant information systems on a basis other than return on investment.
Make implementation of an enterprisewide VIS a management initiative not a
technology initiative because it requires active collaborative engagement from
all top management to instill the needed organizational transformation.
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