' Executive Summary You need to summarise the key points of the business plan, it helps save time and prepares your audience for the upcoming content. It needs to be clear and concise. MTssTon This should be a simple statement that explains your company's goals. It is a summary of what your company does for its customers, employees, and owners. it explains how you do what you do, and it focuses on why your company does what it does. Vision This outlines what an organization would like to ultimately achieve and gives purpose to the existence of the organization. It should be short, simple, specific to your business, leave nothing open to interpretation. ' Values This is a declaration that announces a companys top priorities and core beliefs both to guide their employees actions and also to connect with consumers