Question: Executives at Apex decided to use a production orientation in the firm's international marketing efforts. Which of the following statements best supports this decision? Group
Executives at Apex decided to use a production orientation in the firm's international marketing efforts. Which of the following statements best supports this decision?
Group of answer choices
Apex is willing to alter its products to fit massmarket needs in foreign countries offering growth potential.
Top management at Apex is committed to the concept of social responsibility.
Apex will aim sales at foreignmarket segments that resemble segments to which it aims domestically.
Apex will produce in each country where it sells.
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