Question: Exercise 1 1 - 1 2 A ( Algo ) Using fixed cost as a competitive business strategy LO 1 1 - 2 The following

Exercise 11-12A (Algo) Using fixed cost as a competitive business strategy LO 11-2
The following income statements illustrate different cost structures for two competing companies:
\table[[,,,,],[,Income Statements,],[,Company,Name,,],[Number of customers (a),90,Perez,,],[Sales revenue (a$240),$21,600,$21,090,,],[Variable cost (a$180),NA,(16,200),,],[Contribution margin,21,600,5,400,,],[Fixed cost,(16,200),0,,],[Net income,$5,400,$5,400,,]]
Required
a. Reconstruct Rundle's income statement, assuming that it serves 180 customers when it lures 90 customers away from Perez by lowering the sales price to $140 per customer.
b. Reconstruct Perez's income statement, assuming that it serves 180 customers when it lures 90 customers away from Rundle by lowering the sales price to $140 per customer.
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 Exercise 11-12A (Algo) Using fixed cost as a competitive business strategy

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