EXERCISE #$1$: CONCEPTUAL MODELS

INSTRUCTIONS: Write down the responses requested directly in the file. There is a total of four scenarios in this exercise. After the completion of the exercise, submit the file in Microsoft Word to Canvas by using "Last Name, First Name$-$Exercise #$1"$ as the file name.

SCENARIO #$1$

Generate a conceptual model based on the following information. In marketing, brand differential $($i$.$e$.,$ the differences between a private brand and a national brand$)$ has been demonstrated to influence consumers' general purchase behaviors. Specifically, many empirical studies support that brand differential $($i$.$e$.,$ BD$)$ directly influences consumers' purchase intentions $($i$.$e$.,$ PI$).$ In addition, brand differential indirectly influences consumers' purchase intentions through consumers' motivation to conform to social norms $($i$.$e$.,$ MCSN$).$ In your answer, $($a$)$ specify the constructs $(6\%),($b$)$ specify the directions $(6\%),$ and $($c$)$ provide a diagram $(4\%).$