Exercise 1

Exercise 2

Considering what the chapter discussed about using celebrities in advertising, choose 5 famous people ie. TV/movie stars, athletes, musicians, political fgures, inventors, business persons or another famous category person and for EACH person select a product/service that you believe they would be effective at endorsing and a product where they would not be effective and state why. Note: this means you will have 5 people and 10 product/services, 2 for each person. Post your 5 selected celebrities and the products you have chosen to the Discussion Board a thread has been established. In addition, comment on one other student's post suggesting another product or products you feel the celebrities they have chosen could effectively promote. This exercise has 2 parts: Part 1: For 15 points, choose ONE of the following products, Coca Cola, a new car, an item of clothes, a favorite store, or a favorite restaurant and write an advertising appeal for your product for EACH of the following types of appeal. Note: your appeal can be short i.e. 2 or 3 sentences for each one. The 6 appeals are 1 . informational/rational, 2. competitive advantage, 3, favorable price, 4. news, 5. product/service popularity, and 6. emotional. Please label each of your answers so I know which appeal you are describing. Part 2: For 10 points, using your chosen product from Part 1, rank the following ways to present or execute your advertising message from 1 to 12 where 1 is what you believe would work best to 12 which would be the worst way to present the advertising message for your product. The 12 executions for you to rank are as follows: straight sell/factual message, scientific/technical evidence, demonstration, comparison, testimonial, slice of life, animation, personality symbol, imagery, dramatization, humor, and combinations. Recall. start with your best one first and end with your worst one last