Exercise 13-37 Life-Cycle Pricing [LO 13-4]

Matt Simpson owns and operates Quality Craft Rentals, which offers canoe rentals and shuttle service on the Nantahala River. Customers can rent canoes at one station, enter the river there, and exit at one of two designated locations to catch a shuttle that returns them to their vehicles at the station they entered. Following are the costs involved in providing this service each year:

	Fixed Costs			Variable Costs
Canoe maintenance	$	2,300		$	2.50
Licenses and permits		3,000			0
Vehicle leases		5,400			0
Station lease		6,920			0
Advertising		6,000			0.50
Operating costs		21,000			0.50

Quality Craft Rentals began business with a $25,000 expenditure for a fleet of 30 canoes. These are expected to last 10 more years, at which time a new fleet must be purchased. Rentals have been stable at about 6,400 per year.

Required:

Matt is happy with the steady rental average of 6,400 per year. For this number of rentals, what price should he charge per rental for the business to make an annual 20% before-tax return on assets using life-cycle costs? (Do not round intermediate calculations. Round your answer to 2 decimal places.)

I have tried to total the fixed cost and total variable cost to get a total of $69,520 / 6,400 = $10.862 x 20% = 13.03 which is wrong.

I've also gotten $13.5781 which is wrong

I've also tried to use $11.64 which is wrong.

Anything you can provide will help!