Exercise 19-20 (Static) Contribution margin ratio by sales territory LO A1 Big Bikes manufactures and sells mountain bikes in two sales territories, West Coast and East Coast. Information for the year follows. The company sold 500 bikes in each territory. Pec unit Sales price Variable cost of goods sold Variable selling and administrative expenses West Coast $1,000 548 120 East Coast $ 960 548 60 a. Compute contribution margin (in dollars) for each sales territory. b. Compute contribution margin ratio for each sales territory. Which sales territory has the better contribution margin ratio?