Exercise 2 (20 points) An electronics manufacturer has a Suggested Unit Retail Price of $150.00. Their profit margin is 25.0% and they are offering the following incentives to the retail trade sector to encourage them to sell the product. The retailer (you!) can qualify for: Incentives Discounts (%) Performance Requirement Promotional Allowances Trade Discount Cooperative Advertising Quantity Discount 6.0 28.0 $1,500 10.0 15.0 20.0 2/10, Net 30 Off-shelf Display Retailer Advertising Copy Less than 10 cases 10-25 cases 25 plus cases Proper Payment Cash Discount The manufacturer extends the offer to the retailer on June 1, 2018. The manufacturer receives confirmation of your order on June gth and payment was received on June 12th. You provide the manufacturer with a copy of your advertising and a picture of your display. Finally, your order is for thirty cases. A case contains twelve units. Your wholesaler qualifies for a ten percent per unit sales commission. If you are the retailer: a. Given the $150 Suggested Retail and the discounts you qualify for, what is your cost per unit purchase price? b. Based on your calculations in "a" above, what are the total Gross Margin Dollars you would receive from this deal if you sell at the suggested retail price and c. what would be your Gross Margin %? d. If a retailer sets her retail price at $130.00 per unit, what are her Markup @Cost and Markup @ Retail Percentages if you assume the cost she paid for the product was $60