Exercise #$2$ Chapter $5($Individual$)$

A representative from ACE Hotels has contacted you as they are interested in expanding their

chain of boutique hotels to downtown Nanaimo. They have located a funky old downtown

property that might be a perfect fit with their distinctive competence of rejuvenating old

properties into hip, trendy and new gathering spaces.

They have learned that you are in the process of completing MGMT $192$ and would like you to

conduct a situational analysis $($SWOT$)$ to determine if this would be a good investment. Please

be sure to provide your analysis and answer to the question; is this a good opportunity for ACE

Hotels?

Refer to Chapter $5$ Organizational Strategy, as well as Exhibit $5\mathrm{.}2,$ Three Steps of the Strategy

Making Process, reproduced below