Question: Exercise 23 Utility assessment: Using the sheet that you created in Question 1, rate each of the bundles, giving your most preferred bundle 100 and

Exercise 23 Utility assessment: Using the sheet that you created in Question 1, rate each of the bundles, giving your most preferred bundle \"100\" and your least preferred bundle \"0,\" as described in Step 3 in the Tutorial. When you are done, follow Step 4in the Tutorial and perform a utility assessment for yourself(Using Enginiusy do Conjoint Analysis, using your ratings but without running any Simulations). Interpret your own preferences on the resulting Part Worths' Sheet. Based on your experiences in completing these tasks, summarize the advantages and limitations of conjoint analysis for obtaining preference data from customers
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
