Exercise 23-14 Product pricing using total costs LO P1 Steeze Co. makes snowboards and uses the total cost approach in setting product prices. Its costs for producing 20,000 units follow. The company targets a profit of $786,000 on this product. Variable Coats per Unit Pixed Costs Direct materials $ 120 Overhead $ 490,000 Direct labor 45 Selling 125,000 Overhead 40 Administrative 345,000 Selling 9 1. Compute the total cost per unit. 2. Compute the markup percentage on total cost. (Round your final percentage answer to 1 decimal place.) 3. Compute the product's selling price using the total cost method. 1 2. Total cost per unit Markup percentage Selling price 48.0%