EXERCISE 2C Write a Vision and Mission Statement for the Hershey Company Purpose Much like a person's curriculum vita (resum), there is always room for improvement with regard to an existing vision and mission statement. Hershey does not have a printed vision statement, but the company's mission statement simply reads as follows: Bringing sweet moments of Hershey happi- ness to the world every day. Instructions Step 1 Refer to the Cohesion Case (p. 27) after Chapter 1. Step 2 On a clean sheet of paper, write a one-sentence vision statement for Hershey. Step 3 On that same sheet of paper, write a new and improved mission statement for Hershey that complies with (1) the nine components and (2) the nine characteristics presented in this chapter