Exercise $4$: Breakeven Analysis for a New Product Launch

Context: GoHealth, a new fitness tracker company, needs to determine the pricing of its product.

Table: Product Cost and Pricing

Manufacturing cost$/$unit $$50$

Maeketing cost unit $$10$

Expected sales volumen $5000$

Fixes cost $$100,000$

Task: calculate thhe breakeven point for go healths fitness tracker. Discuss inolications for the pricing strategy and product launch marketing.