Exercise $5$B Should Coca$-$Cola Build, Borrow, or Buy in $20202021?$

Purpose:

Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless an in$-$depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience researching to determine what a firm is doing in $20182019$ and should do in $20202021.$

Instructions:

Step $1$Go to the Coca$-$Cola corporate website and click on Press Center. Read through the most recent ten press releases.

Step $2$Determine two strategies that Coca$-$Cola is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.

Step $3$Determine two strategies that Coca$-$Cola is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.