Question: Exercise 6D: Develop a QSPM for Coca-Cola Purpose This exercise can give you practice in developing a QSPM to determine the relative attractiveness of various

Exercise 6D: Develop a QSPM for Coca-Cola

Purpose

This exercise can give you practice in developing a QSPM to determine the relative attractiveness of various strategic alternatives.

Instructions

  1. Step 1Join with two other students in class to develop a joint QSPM for Coca-Cola.

  2. Step 2Compare your teams QSPM to those of other teams.

  3. Step 3Discuss any major differences.

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