Exercise $7-17($Algo$)$ Working with a Segmented Income Statement $[$LO$7-4]$

Assume that Minneapolis' sales by major market are:

The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The

campaign would cost $$5,550.$ Marketing studies indicate that such a campaign would increase sales in the Medical market by $$44,400$

or increase sales in the Dental market by $$38,850.$

Required:

How much would the company's profits increase $($decrease$)$ if it implemented the advertising campaign in the Medical Market?

How much would the company's profits increase $($decrease$)$ if it implemented the advertising campaign in the Dental Market?

In which of the markets would you recommend that the company focus its advertising campaign?