Exercise $7\mathrm{.}4$: back$-$to$-$school shopping

As a data analyst at a national clothing retailer, you are gearing up for this year's back$-$to$-$school shopping season. You've analyzed survey data from last year's back$-$to$-$school shopping to understand customers' experience$-$what they liked and what they didn't like. You believe the data reveals some clear opportunities and want to use it to inform the strategy for this year's back$-$to$-$school shopping season across your company's stores.

This example may sound familiar; we've seen it before in Exercises $1\mathrm{.}2,1\mathrm{.}3,1\mathrm{.}4,1\mathrm{.}7,6\mathrm{.}3$ and $6\mathrm{.}4.$ Refer back to these exercises and corresponding solutions to remind yourself how we thought about our audience, Big Idea, storyboard, tension, resolution, and the narrative arc for this scenario. Review Figure $7\mathrm{.}4$a and complete the following.

Back$-$to$-$school shopping survey results

$\backslash$table$[[,,$FAVORABLE$],[$STORE OFFERS...,Our store,All stores$],[$The store is well$-$organized.,$40\%,38\%$