Question: Exercise 7 - Calculating and Comparing Return on Invested Capital ( ROIC ) Apple v . Microsoft Skip to question Return on Invested Capital (
Exercise Calculating and Comparing Return on Invested Capital ROIC Apple v Microsoft
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Return on Invested Capital ROIC is a profitability ratio that measures how effective the firm is at generating a return for investors who have provided capital bondholders and stockholders The ROIC calculation answers three questions: How tax efficient is the firm? How effective are the firms operations? How intensively does the firm use capital? Comparing the answers to these questions between firms can help you understand why one firm is more profitable than another and where that profitability is coming from.
In the following, Apples ROIC is compared to Microsofts The income statement and balance sheet are provided for both firms. While the ROIC calculation for Microsoft is completed below, you have to complete the calculation for Apple by supplying the correct income statement and balance sheet information. As you fill in this information, the components of Apples ROIC will be calculated along with some supporting ratios. Use these subcomponents and supporting ratios to compare Apple and Microsofts performance. Where does Apples advantage come from?
This activity demonstrates the calculation of ROIC and the comparison of firm performance, supporting Learning Objective and
Instructions
Use the income statement and balance sheet information for Apple to fill in the missing items in the calculation of Apples ROIC and supporting ratios. Once filled in correctly, think about and reflect on how Apples performance compares to that of Microsoft. Where does Apple have an advantage? Where does Microsoft have an advantage? no answer is required
Apple Inc Microsoft Corporation
Income Statement FYE Sept, FYE June
Net sales
Cost of sales
Gross margin
Research & development expense
Selling, general & admin expense
Total operating expenses
Operating expenses
Operating margin
Interest & dividend income
Interest expense
Other Income Expense
Total Other income
Earnings before taxes
Provision for taxes
Net income loss
Apple Inc Microsoft Corporation
Balance sheet FYE Sept, FYE June
Cash & cash equivalents
Shortterm marketable securities
Accounts receivable
Components
Finished goods
Inventories
Other Current Assets
Total current assets
Longterm marketable securities
Fixed Assets: PP&E net
Other assets
Long term assets
Total assets
Accounts payable
Other Current liabilities
Total current liabilities
Longterm debt
Deferred revenue noncurrent
Deferred tax liabilities
Other noncurrent liabilities
Long Term liabilities
Total liabilities
Common stock
Retained earnings
Unrecognized gain on securities
Total shareholders' equity
Total liabilities shareholders equity
Execise a Calculating Apple's ROIC
Calculate the Apples ROIC and supporting ratios. Enter your responses rounded to two decimal places.
APPLE
ROIC
Tax Efficiency
Tax Rate
Operating Profit Margin
COGSRev
R&DRev
S&GARev
Capital Efficiency
Working Capital Turn
Fixed Asset Turn
Inventory Turn
Receivable Turn
Payables Turn
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