Exercise 7-17 Working with a Segmented Income Statement (L07-4) Raner, Harris & Chanis a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given Assume that Minneapolis sales by major market are: Viele expenses Contribution margin Traceable fixed MERA neapoli benta 1810,000 1001 $500,000 1001 270,000100 400,000 600 351.000 32,000 135.000 500 06 10,000 97-200 120 22.000 58 10.200 261 226,800 2015162.000 300 0,00 24.300 Confidence hottiscale tots The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The Campaign would cost $10,800 Marketing studies indicate that such a campaign would increase sales in the Medical market by $94,500 or increase sales in the Dental market by $81.000 Required: 1. How much would the company's profits increase (decrease) i implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease if it implemented the advertising campaign in the Dental Market? 2. In which of the markets would you recommend that the company focus its advertising campaign!