Exercise:

Advertising professionals often make $$creative briefs$$ to help guide advertising campaigns and make sure that all advertising team members are working together so that resources are not wasted. Suppose you are an advertising executive hired by TSL$.$ Make a creative brief for your client:

$4.$ What key benefits will be promoted by the campaign? Importantly, the campaign does not have to promote all key benefits. Pick one you believe will resonate soundly with the target audience.