Question: Exercise I CLASSIFICATION Classify the following items according to the group they are appropriately in. Write these items on the columns provided in the table.
Exercise I CLASSIFICATION
Classify the following items according to the group they are appropriately in. Write these items on the columns provided in the table.
| Social Media | IMC Promotion | IMC Component |
| | Advertising | Public relation |
| | Public relations |
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- Advertising
- Foundation of IMC
- Public relations
- Buying Behaviors
- IMC Planning Programs
- Sponsorship program
- Corporate image
- Database marketing
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