Exhibit 11.2

Please help me with question a, b

(a) Classify this message as either a marketing or nonmarketing source of influence. Then briefly analyze the message by describing the characteristics of this general source of influence based on its (i) method of delivery, (ii) credibility, (iii) reach, and (iv) extent of enabling two-way communication. [5] - Source of influence: Type your answer here by overwriting this text - Method of delivery: Type your answer here by overwriting this text - Credibility: Type your answer here by overwriting this text - Reach: Type your answer here by overwriting this text - Two-way communication: Type your answer here by overwriting this text (b) Identify the promotional technique used in the message by selecting the most relevant term from Exhibit 11.2 on page 295 of the textbook. [1] Type your answer here by overwriting this text Special sources: Opinion leaders Low Credibility