Question: Exhibit 5.4 on pg. 151 discusses generational differences using the technology each generation gravitates towards. I've seen this explained another way.... Gen Z - Text

Exhibit 5.4 on pg. 151 discusses generational differences using the technology each generation gravitates towards. I've seen this explained another way.... Gen Z - "Text me" Gen Y - "E-mail me" Gen X - "Call me" Boomers - "Write me" What challenges might this present for identifying a target market and your strategy?

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