Exhibit 9 Proposed Sale of WUMX by Air Virginia Revenue (in thousands) Market Share AQH Audience...
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Exhibit 9 Proposed Sale of WUMX by Air Virginia Revenue (in thousands) Market Share AQH Audience Breakdown (in percent) Share Owner 2000 1999 2000 1999 12-24 25-54 55+ male non-white home #1 Sharer % Shared Format WCYK-FM CC 1,900 1,100 21.5 15.3 23 21 57 40 21 10 57 7 36 WWWV-FM 24 Country WHTE-FM WFFX-FM 88 140 140 1.9 200 200 2.8 2.8 22 1.9 50 50 42 0 33 17 50 WWWV-FM 27 27 Adult Contemporary Classic Rock WCHV-AM CC 100 100 1.4 1.4 0 100 100 0 100 0 0 WINA AM 44 Sports WKAV-AM CC 99 220 1.3 3.1 0 80 20 0 60 WINA AM 31 Standards WWWV-FM Eure 1,000 1,300 12.7 18.1 44 56 0 56 6 25 WUMX FM 23 Classic Rock WINA-AM Eure 1,250 1,150 15.8 16 0 42 50 67 8 50 WWWV-FM 15 News Adult WUMX-FM Air Virginia 1,100 1,400 13.9 19.4 13 76 0 25 13 WWWV-FM 40 Contemporary WQMZ-FM Eure 57 790 760 10 10.6 0 63 27 27 27 22 36 WWWV-FM 28 Hot Adult Contemporary Black Adult 9.7 28 28 79 64 14 43 86 43 WHTE FM 31 Contemporary 630 8.8 30 60 8 44 91 45 WWWV-FM 28 Hispanic Contemporary WUVA-FM WUVA 770 WUVA-FM WUVA Source: Compiled by casewriters from James H. Duncan, ed., Duncan's Radio Market Guide, 2002 Edition, Volume 2: Markets 101-200, pp. 78, 79. Notes: "Home" is the fraction of listeners who listen at home; "#1 sharer" is the station to which listeners are more likely to switch; "% shared" is the fraction of listeners who are most likely to switch to the #1 sharer station; WUFA-FM switched format at the end of 1999. Exhibit 9 Proposed Sale of WUMX by Air Virginia Revenue (in thousands) Market Share AQH Audience Breakdown (in percent) Share Owner 2000 1999 2000 1999 12-24 25-54 55+ male non-white home #1 Sharer % Shared Format WCYK-FM CC 1,900 1,100 21.5 15.3 23 21 57 40 21 10 57 7 36 WWWV-FM 24 Country WHTE-FM WFFX-FM 88 140 140 1.9 200 200 2.8 2.8 22 1.9 50 50 42 0 33 17 50 WWWV-FM 27 27 Adult Contemporary Classic Rock WCHV-AM CC 100 100 1.4 1.4 0 100 100 0 100 0 0 WINA AM 44 Sports WKAV-AM CC 99 220 1.3 3.1 0 80 20 0 60 WINA AM 31 Standards WWWV-FM Eure 1,000 1,300 12.7 18.1 44 56 0 56 6 25 WUMX FM 23 Classic Rock WINA-AM Eure 1,250 1,150 15.8 16 0 42 50 67 8 50 WWWV-FM 15 News Adult WUMX-FM Air Virginia 1,100 1,400 13.9 19.4 13 76 0 25 13 WWWV-FM 40 Contemporary WQMZ-FM Eure 57 790 760 10 10.6 0 63 27 27 27 22 36 WWWV-FM 28 Hot Adult Contemporary Black Adult 9.7 28 28 79 64 14 43 86 43 WHTE FM 31 Contemporary 630 8.8 30 60 8 44 91 45 WWWV-FM 28 Hispanic Contemporary WUVA-FM WUVA 770 WUVA-FM WUVA Source: Compiled by casewriters from James H. Duncan, ed., Duncan's Radio Market Guide, 2002 Edition, Volume 2: Markets 101-200, pp. 78, 79. Notes: "Home" is the fraction of listeners who listen at home; "#1 sharer" is the station to which listeners are more likely to switch; "% shared" is the fraction of listeners who are most likely to switch to the #1 sharer station; WUFA-FM switched format at the end of 1999.
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