expand or include using the following; Universal Organic KPIs (All Platforms) Engagement Rate How actively your audience interacts with your content. Formula: (Likes + Comments + Shares) Followers 100 Reach Total number of unique users who saw your content. Auto-reported by the platform. Impressions Total number of times content was shown. Auto-reported by the platform. Click-Through Rate (CTR) % of people who clicked on your link after seeing your post. Formula: (Link Clicks Impressions) 100 Conversion Rate % of users who completed a goal after clicking a post. Formula: (Conversions Clicks) 100 Follower Growth Rate How quickly you're gaining (or losing) followers over time. Formula: (New Followers Starting Followers) 100 Video Completion Rate How many users watched your video till the end. Formula: (Full Video Views Total Video Views) 100 Facebook Page Likes / Followers Tracks how your audience base is growing organically. Auto-reported by the platform. Post Reach Number of unique users who saw your post. Auto-reported by the platform. Post Engagement Rate Audience interaction level with your posts. Formula: (Post Reactions + Comments + Shares) Reach 100 Link Clicks Number of users who clicked your website or post link. Auto-reported by the platform. Video Views & Avg Watch Duration How many watched your videos and for how long. Formula for Avg Duration: Total Watch Time Views Shar