Expand Question Completion Status:

First Question Previous Question Question $4$ of $20$ Next Question Last QuestionUnsaved change Moving to another question will save this response.

Question $4$

The new Chief Marketing Officer $($CMO$)$ of Digital Travel Inc., a global travel analytics company, is developing the marketing strategy for this company and above all, wishes to focus on VALUE creation. In our review of marketing$$s evolution, we differentiated types of marketing denoting levels of customer value, the flow of information, customer control over value creation, and influence. The CMO especially wishes to avoid the type of marketing with one$-$way flow of information, a focus on company$$s $$share$-$of$-$wallet$,$ and a situation where the customer has no control over value creation. Which type of marketing should this CMO NOT pursue?

A$.$

Product marketing

B$.$

Transaction marketing

C$.$

Engagement marketing

D$.$

Promotion marketing

E$.$

Analytics marketing