Question: Expectancy / Disconfirmation theory proposes that consumers use expectations as a benchmark against which performance perceptions are judged. When a consumer focuses on what should

Expectancy

/

Disconfirmation theory proposes that consumers use expectations as a benchmark against which performance perceptions are judged. When a consumer focuses on what should happen given their past experience with a product or service, which type of expectations are they using?

normative

ideal

equitable

predictive

Expectancy/Disconfirmation theory proposes that consumers use expectations as a benchmark against

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Attribution theory is a theory: that proposes that consumers use expectations as a benchmark against which performance perceptions are judged. that proposes that consumers look for the cause of...

Expectancy / Disconfirmation theory proposes that consumers use expectations as a benchmark against which performance perceptions are judged. When a consumer focuses on what should happen given their...

Which consumer theory proposes that consumers use expectations as a benchmark against which performance perceptions are judged and this comparison is a primary basis for satisfaction /...

International Journal of Economics, Commerce and Management United Kingdom Vol. III, Issue 6, June 2015 http://ijecm.co.uk/ ISSN 2348 0386 MEASURING SERVICE QUALITY GAP IN HIGHER EDUCATION USING...

1. What is the paper about? 2. What are the five latent constructs that show different aspects of service quality? 3. What are the hypotheses of this paper? 4. How was sampling done for the study?...

Student Name Enrolled ID. No MS 7004 Independent Study MS 7002 Thesis 1. Title: 2. Type of Research: 3. Background of the Research: 4. Research Objectives: 5. Research Questions: 6. Variables:...

Module 1 Overview 1 of 2 https://ecampus.wvu.edu/bbcswebdav/pid-2756524-dt-content-rid-7938... Before you go any further... If you haven't yet read the Getting Started and Syllabus sections, and...

In the journal article written by Saraniemi and Klyanen (2010). Journal of Travel Research 50(2) 133-143 2011 SAGE Publications Reprints and permission: sagepub.com/journalsPermissions.nav DOI:...

Hi, I need someone to do summary for the article I upload AUDITING: A JOURNAL OF PRACTICE & THEORY Vol. 28, No. 2 November 2009 pp. 1-34 American Accounting Association DOI: 10.2308 / aud.2009.28.2.1...

Using the information provided in E22-5, prepare the cash flow statement for Super View Company using the direct method. Provide all required disclosures. In E22-5 Super View Companys comparative...

What criteria must be met for an asset to be classified as a capital asset? A general capital asset?

Lefty Larry is a relief pitcher for the Hogtown Hens. The nitst year of Larry's contract is an option year. His salary will be $ 4 . 0 million if the team exercises the option to keep him and $ 5 0 0...

Bond X is noncallable and has 20 years to maturity, a 9% annual coupon, and a $1,000 par value. Your required return on Bond X is 12%; if you buy it, you plan to hold it for 5 years. You (and the...