Experiential Exercises: Split the class into small groups and each group will be assigned to a different consumer industry (i.e. restaurant, shoes, personal computers, and automobiles industry). Each group is required to identify firms in the industry and where they fit in the 2 Using the table below, discuss the appropriateness of various advertising approaches used by companies to communicate the value of their product across different business level strategies. For each company, identify how each type of advertising might influence it and assign a rank from 1 (no influence) to 5 (strong influence) in the corresponding cell