Question: explain 2nd answer with detail and proper reason 1. Determine which segment Awesome Beans should choose to target more aggressively. 2. Determine which of the

explain 2nd answer with detail and proper reason
explain 2nd answer with detail and proper reason
explain 2nd answer with detail and proper reason
explain 2nd answer with detail and proper reason
explain 2nd answer with detail and proper reason
1. Determine which segment Awesome Beans should choose to target more aggressively. 2. Determine which of the household types identified would be the most appropriate demographically to target with promotions S Value (000's) $74,323 $80,295 S36,433 S102.471 Attitudinal Group % Buyers % Value Index Coffee Bingers 29 25 86 Cafe Callers 33 27 83 Flavour Followers 13 12 96 Premium People 24 35 145 Attitudinal Groups were segmented based on their responses to survey questions. The data above show The size of each group, in terms of share of coffee buyers e Huyers) The percent of coffee dollar les value sales) Dollar Index ValueBuyers 100) Arcore of 100 is a crage S Value Total Cotice S spend by consumer segment Buyer Index vs. All Coffee Caf Callers Flavour Followers Bingers Shoppers 100 103 104 AWESOME BEANS TID 97 98 COMPETITOR 1 05 COMPETITOR 2 101 COMPETITOR 3 days within coups of Top TO Premium People 96 105 101 95 SM Demographic Coffee Caf Callers Bingers Young Families 20 12 Older Families 15 25 33 35 Older Singles and Couples 28 32 Adult Households Column figures indicate the percentage cach demographic represents within attitudinal soyments Flavour Followers 16 13 45 26 Premium People 24 10 25 41

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