Explain about the Brand Apple using the list below.

1. Strategic brand analysis

a. Customer analysis (trends, motivation, unmet needs, segmentation)

b. Competitor analysis (brand image/identity, strengths/strategies, vulnerabilities

c. Self-analysis (existing brand image, brand heritage, strengths/capabilities, organizational values

2. Brand Identity

a. Brand as Product (product scope, product attributes, quality/value, uses, users, country of origin)

b. Brand as Organization (organizational attitudes such as innovation, consumer concern, trustworthiness)

c. Local vs. global brand strategy and presence