Explain below in 500 words:

We will take a look at a somewhat famous intellectual property dispute between Mattel, Inc. and MGA Entertainment, Inc. Looking at '''When Barbie Went to War with Bratz''

Mattel produced the iconic Barbie doll line of toys, and MGA created the Bratz doll line of toys. The dispute between these companies spanned over a decade and involved dozens of lawyers, judges, and courts. Hundreds of millions of dollars were exchanged between the companies at various points. The dispute hits on numerous intellectual property concepts and how they work in the real world, including non-compete agreements, trademarks, and copyrights. This case also demonstrates the nexus and interplay between intellectual property and cultural issues in a way that perhaps only lawsuits about toy dolls could generate.

This PDF from the fashion law addresses the situation from more of a legal perspective and gets into the litigation details in more depth than the New Yorker article. It also hits on the idea of "death by litigation" and how large companies can sometimes engage lawyers to try and force new market entrants out of the market through costly litigation. While death by litigation is more of an anti-trust concept, it also demonstrates how intellectual property law can sometimes be used to try and stifle competition in the marketplace.

Answer the following two questions and upload your answer into Canvas:

1. Knowing what you know from the articles about the outcome of the various litigation, did Mattel make the correct business decision to litigate their intellectual property concerns?
   • Explain and justify your answer with facts and information from the assigned readings and concepts in your textbook and Canvas modules.
2. Does the legal and cultural drama between these two companies, ostensibly over toy dolls, change your opinion on the business value of intellectual property rights?