Explain by supporting the statement, Consumers do not buy products; they buy solutions or satisfactions. Also, write
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Question:
Explain by supporting the statement, "Consumers do not buy products; they buy solutions or satisfactions." Also, write about the importance of marketing managers understanding which consumer motivations are satisfied when they purchase products and services.
Related Book For
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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