Explain for ikea as an operational manager with Harvard referencing

Task

Evaluate and analyse the factors that influence business and the responses that can be deployed to manage these factors.

$1\mathrm{.}1$: Describe the differences between the macro and micro environments and explain the various approaches used by business managers$/$analysts to understand them $($e$.$g$.-$ PESTEL and SWOT analysis$).$

$1\mathrm{.}2$: Using a case example or scenario, identify where business performance could be positively or negatively affected by external factors and trends.

$1\mathrm{.}3$: Recommend responses to external factors and trends.