Question: Explain four ways services differ from goods. Show how each characteristic could apply to a desirable vacation resort in Costa Rica (or other travel destination

Explain four ways services differ from goods. 

  • Show how each characteristic could apply to a desirable vacation resort in Costa Rica (or other travel destination of your choice).
  • How could the resort help reduce the potential problems associated with heterogeneity and perishability?

Step by Step Solution

3.46 Rating (156 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Four ways in which services differ from goods are intangibility inseparability heterogeneity and perishability Lets explore how each characteristic co... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!