Question: Explain how Ben & Jerry's is using business intelligence tools to remain successful and competitive in a saturated market. If another classmate has responded using

Explain how Ben & Jerry's is using business intelligence tools to remain successful and competitive in a saturated market. If another classmate has responded using Ben and Jerrys, answer the question using California Pizza Kitchen, Noodles and Company, or another company you are familiar with. Be specific and us specific examples explaining how business intelligence tools can aid an organization in successfully decision making as well as successfully competing in a hig competitive environment.

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